Capabilities
Eight Capabilities, in the Order They Depend on Each Other
These are not independent features you switch on. Matching has to happen before generation means anything, and review has to happen before release is possible. The order is the design.
Bring data in
- Product import
- Document intelligence
- Product matching
Make it complete
- Content completion
- Governed generation
- Claim Firewall
Prove and distribute
- Review and release
- Digital thread
- Integrations
One governed product record underneath. Evidence attached at intake remains available during review, release, distribution, and later correction.
Stage 1 of 3
Bring Data In
Getting products and evidence into the system in a state the later stages can rely on.
Product Import
Column mapping for the file shapes you already receive, per-row validation, batch inspection before anything is committed, and exceptions grouped by cause.
How do I get thousands of products in without a data project first?
Document Intelligence
Source documents are stored in your organization's library, their contents extracted and made searchable, and linked to the products they cover so passages can be cited.
How do the PDFs in my shared drive become usable product content?
Product Matching
Identifier-based and evidence-based matching, confidence recorded with the reason, ambiguity routed to a person with candidates side by side, and unmatched rows treated as data problems.
How do I know the content is about the product I actually sell?
Stage 2 of 3
Make It Complete
Finding what is missing, filling what evidence supports, and blocking what it does not.
Content Completion
Every value is marked supported, weakly supported, conflicting, or missing. Values nothing supports are deliberately left empty rather than filled with something believable.
How do I complete a catalog without inventing facts?
Claim Firewall
Statements in draft content are checked against available evidence and configured rules, and release is blocked when a claim cannot be supported.
What stops an unsupported claim reaching my website?
Stage 3 of 3
Prove and Publish
Human decisions, the record of those decisions, and getting separately released content out.
Review & Release
Draft, review, approval, and release are four separate states reached by three separate human decisions, each recorded with a name, a time, and a reason.
Who decides what gets published, and how is that recorded?
Digital Thread
Every source document, extracted fact, content version, review decision, approval, release, and export for one product, in order, append-only.
Can I reconstruct what happened, months later, without asking anyone?
Exports & Integrations
Package released content as files or publish it to a connected destination, with release state re-checked at the moment the export runs.
How does released content actually reach my storefront?
Private Beta
Which Capability Matters Most for You?
Tell us what is currently blocking your catalog work and we will show you the part of the system that addresses it, on your own data.